I wouldn't want to be anyone or anything else. I can't say I wouldn't have it any other way. But I know for sure that this existence as a black man is a gift. My right to live isn't politics. Our lives mattering shouldn't be a debate. It shouldn't be a touchy subject that's avoided in the workplace or social settings. That may be one of the most frustrating things about it all, the fact that some have the privilege to be ignorant or take a step back from addressing the plight of Black America. Having a war waged on you through media, microaggressions, housing, education and law enforcement is exhausting. Along with being gaslit and told "slavery was 400 years ago", "look at Jay-Z, he made it out" and more deflections and misdirections to avoid the glaring, calculated systemic oppression we face. This is a reminder that we've endured this for simply existing in a country we were kidnapped and sold into slavery at, not a country we had a war with or have brought great harm to. This is evil we are subjugated to in a country that we built for free.
For centuries, we tried to find a peaceful and "reasonable" (read: bare minimum) resolve to racism. Police departments tried to "bad apples" their way out of accountability. Employers and schools tried to affirmative action their way out of dismantling toxic work and education culture for us. Film and television companies have tried to light-skin representation and black friend us to death. But it's deeper than the surface, we know and they know. And the band-aids aren't going to work anymore.
In "PSA", I didn't enter the writing process like I do with most of the music I make. It just came to me. But something I did think about while it came was making sure I spoke from the heart. This could be considered a protest song, but it's not an explanation of why our humanity should be acknowledged. This isn't a "do you get it now?" type of record. This isn't a feel good record where I make the suggestion that there are good cops too. This is pure honesty from someone who isn't a scholar or long-time activist, but someone who has spent their life in this experience and listened to those with the shared experience of blackness in the belly of the beast. We're tired of it.
Director - Will Cherry
Director of Photography - Gregory Elek
Producer - Gregory Elek and William Lampley
Editor - Milo
Colorist - Milo
Gaffer - Gregory Elek
Grip - Shelly Gates
On Set Photography - Shelly Gates
Filmed in Elyria, OH
Cover, Type and Lyric Design by Jack Raybuck
Song Produced and Mixed by Will Cherry
Mastered by Big Gator Bossman
Recorded at Annie Studios
a Miracle Baby Filmworks Production
Released by So Be It, a division of Doubleprint Media